The structural mistake that makes growth more expensive and erodes corporate reputation Over the past few years, marketing has occupied a privileged place on the executive agenda. It has become visible, measurable, and actionable. It has dashboards, real-time metrics, and results that can be reviewed weekly. Yet a silent paradox persists in many organizations: the more marketing they do, the less stable growth feels. It is not a lack of effort. It is not a lack of investment